I worked closely with MBMHMC to create a wide range of branded materials, from social media graphics and event flyers to print collateral and presentation decks for community speeches. My work supported initiatives including Downtown Day, Earth Day, Be a Part of the Light, and the Explorers program...each requiring its own visual story while remaining connected to the larger MBMHMC identity.
I created a flexible visual system that allowed each campaign to feel distinct while staying recognizable as MBMHMC. For Downtown Day, I expanded the existing identity with a custom logo incorporating a simplified Chicago skyline, pairing the organization's signature red, blue, and white palette with bold typography. I carried this approach across campaign materials, creating approachable and energetic graphics that could communicate each initiative while maintaining a cohesive brand presence.
The work helped MBMHMC bring its mission to life across multiple touch points and audiences. From youth focused event campaigns to community initiatives and presentations, the resulting materials gave the organization a consistent, recognizable visual voice while allowing each program to have its own identity and story.
