SABRE wanted to introduce its floral pepper spray to a younger, style conscious audience while clearly communicating what the product does and why it belongs in their everyday routine. The challenge was finding a visual direction that made personal safety feel approachable while still presenting the product and its features clearly.
I developed a series of Instagram graphics and Amazon PDP assets that combined clean, lifestyle focused imagery with product education. The social content was designed to capture attention and make the product feel relevant to a younger audience, while the Amazon graphics focused on clearly communicating the pepper spray's features, functions, and key benefits.
I drew inspiration from brands such as Apple and Rhode, using clean compositions, polished product imagery, and minimal visual elements to create a more elevated aesthetic. I also incorporated AI-generated imagery into the creative process to develop custom lifestyle scenes that better showcased the product and complemented its floral design.
The final collection created a cohesive visual presence for the floral pepper spray across both social media and e-commerce. The Instagram content focused on engaging a younger audience, while the Amazon PDP graphics helped visually communicate the product's features and functionality, giving shoppers a clearer understanding of what the product offers before purchasing.
